About The BMall
What is The BMall?
The BMall is a directory of Bcorp-certified companies that sell products online.
We think of it as an online mall, with every store in the mall belonging to a company that's committed to social and environmental accountability.
It's a great place to shop :) You'll find novel waste-reducing products like toothpaste tablets, sleek daily carries like travel mugs, and cruelty-free pet food.
And of course, Patagonia vests.
What is a Bcorp?
A Bcorp is a company that meets 3rd party standards set by the B Labs Non-Profit for social, environmental, and accountability standards.
Why this exists
For every company using sweatshops, there's another company out there paying fair prices for fair trade in their supply chain. (they're often making more thoughtful and interesting products, too)
We believe that when you shop, you vote for a company with your dollars.
So we built the BMall to make it easy for people to find products they need, sold by companies that are publicly committing themselves to doing better for the world.
By shopping from more ethical companies, we can vote for a more ethical future.
Our mission is to make it easy for everyday people like us to shop with our values. We're hoping to lean on the power of commerce to influence the future of business.
Our Theory of Change
We believe that the world is a pliable place; that we are each able to make incremental changes to this world.
We see daily purchases as one of those levers of change: By purchasing from companies that hold themselves to higher standards, we can each incrementally move the entire world of business toward a future that incorporates social and environmental stewardship.
By helping people discover products sold by Bcorp-certified companies, we hope The BMall can accelerate the success of companies that are setting themselves apart through Bcorp certification.
Let's change the world together, one purchase at a time :)
Try it out!
We built an app to make it easy for people to shop with their values: The BMall. We’re starting with 800 stores across North America, showcasing great B Corp brands. Check it out for yourself today!